The programme is constituted of two steps. First, a CSR performance management model has been designed based on the key topics and integrating targets and KPI’s. The new and improved reporting structure, resulting amongst other things in a reporting manual, has been implemented in all business units, taking into consideration all recommendations from an internal audit project that took place in 2011. The next step, the integration of the CSR performance model into local operational processes, will take place in 2012.
The programme kicked off in May 2011 with the formation of two project teams: project team Tenant Engagement and project team Innovation. Both subjects were considered essential to achieve the Reaching for Zero objectives. The project teams made progress in 2011:
In all countries a tenant engagement process was set up and executed to contact the main tenants, enter into dialogue about sustainability and incorporate the feedback into daily operations.
The Innovation team is setting up an international platform, consisting of Corio experts, tenant representatives, innovative suppliers in the area of lighting and energy and academic frontrunners to co-design a zero-energy retail project.
This programme with a focus on increasing the embeddedness in society started off with two pilots: With the objective of connecting unemployed people and entrepreneurs in Gran Turia’s catchment area with employers and education institutions, a fair in our centre Gran Turia in Valencia, Spain was organised. Parties that can show these people the road to employment and to the creation of new enterprises were invited to participate. The successful fair was attended by 1,400 visitors and the results are currently being researched as part of an impact study performed by Erasmus University. For more information, see:
With the goal of conducting a pilot to inform the consumers in our centres about environmental issues, create awareness and inspire them to reduce their environmental impact, a programme was developed in centre Grand Littoral in Marseille, France. As tackling waste is viewed as a priority by the community, the focus was on this impact area. The programme team researched the waste streams and provided easy tips for responsible waste management. They developed an approach to structurally inform the consumers in that centre about possibilities for waste reduction.
Based on self assessment, we related the second gear of CSR maturity to our situation in 2010. Our agenda in 2011 was focussed on consolidating this stage and we succeeded to do so during the past year. Stakeholder engagement became more prevalent, also as a result of the programme ‘Spreading our roots’ as above, which could not and cannot be done without the close involvement of our stakeholders. We will make the leap to gear three in the next year, expecting to consolidate this stage of partnership before 2014.