The retail environment is changing rapidly. The market is moving from being supply-driven to demand-driven. Retail is evolving from a shopping experience to a social experience. And sustainability is increasingly being integrated in daily life. We are adapting to these new realities. Our skills, combined with technological opportunities, are enabling us to create something new. To create places where people connect with shopping centres and with each other: places where individuals can relax, socialise, feel at home and be inspired.
People have been going to markets for thousands of years not just to fulfill basic needs, but to participate in a communal experience with others, to share experiences, get news and ideas, receive education, escape from their daily life, find friends and feel a sense of community.
Today, in an increasing urbanising world, where the demise of traditional societal institutions and the rise of a networking society redefine social reality, we believe it is our purpose to contribute by creating meaningful meeting occasions.
Favourite Meeting Places are our answer. It is how we shift from metres to meaning. From channel-thinking to customer-thinking. And from a Traditional Retail Centre to a vibrant destination that enriches consumer lives and that takes care of and serves the consumer and community.
To improve our position as a leading European retail property investor by continuously adapting our centres to the changing needs and demands of our customers.