18 June 2013 17:35:00> show graphic
PUTTING CONSUMERS FIRST
An increasing amount of consumers is showing purchasing behaviour that can be summarized as ‘conscious consuming’, making responsible purchases based on environmental and social impact.
A more sustainable brand is increasingly a more desirable brand. Our centres are brands of their own. By walking the talk when it comes to sustainability and communicating our efforts and results in our centres, we adapt to this development and create new opportunities. By driving consumer satisfaction, through engagement and dialogue, we create strong relationships and loyalty.
Value drivers for this key topic: ‘Improving well being’ (products & Services that improve the
wellbeing; promoting a healthy lifestyle and sustainable consumption) and ‘Building strong relationships with consumers’ are measured by:
Performance against target