PUTTING CONSUMERS FIRST
We measure this communication currently by the percentage of Favourite Meeting Places that survey consumers yearly and intent to report on these surveys more in depth in the near future.
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Targets have been set on increasing consumer satisfaction (78% green) and creating awareness on CSR issues (67% green). Slightly more centres have performed consumers surveys in 2013 when compared to 2012. The 17% amber targets in this category mainly reflect efforts on creating awareness on sustainable topics and a healthy lifestyle in the centres.
Click here for the ESG accounts